Samsung is widely expected to host a Galaxy Unpacked event on January 17th, where the Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra will be launched. The handsets should go on general sale in key territories before the end of the month, but there will be a pre-order window with several free offers to encourage sales.
Update: Tuesday, January 2. Samsung has now announced the next Galaxy Unpacked event, where it will launch the Galaxy S24, S24+ and S24 Ultra. As well as confirming the time of 10 am Pacific on January 17th at the SAP Center in San Jose, CA, Samsung announced a special offer for those reserving a handset ahead of the launch… a pre-order on a pre-order, if you will.
Echoing a similar offer from the Galaxy Z Fold 5 and Z Flip 5 launch, customers who reserve a handset between the 2nd and 16th of January will receive a $50 credit towards purchasing a handset from the S24 range.
There are no details on the pre-order offers yet; these will probably become clear during the launch event, but recent reports suggest two options will return to entice consumers to the new Galaxy flagships.
MORE FOR YOU
iOS 17.3: Apple Suddenly Pulls Important iPhone Update Hours After Release
iOS 17 3 Brilliant New iPhone Features Arriving Any Minute Now
iOS 17 3 New Apple Update Causing Major iPhone Nightmare How To Fix It
Update: Thursday, January 4: We’ve our first confirmation on one pre-order offer that Samsung will be making. Consumers in the United Kingdom who have reserved their spot in the pre-order process are greeted with a pop-up informing them they can “Claim a Galaxy Watch6 (worth £289)" when they pre-order a new device between the 17th and 25th of January.
This is a UK-based offer, yet with the global launch of the Galaxy S24 family, I’d expect the offer to be repeated in key global territories.
The Galaxy Watch6 was released in August 2023. It’s a competent Android smartwatch, which works well when paired with any Android device, but the experience is improved if you pair it with a Samsung Galaxy. Having another piece of hardware tied to a user’s Samsung Account is a nice bonus for the company.
But what of everything else?
The first is “double your storage,” which will allow consumers to step up to the next model’s storage at no extra cost—if you buy the 128 GB model of the Galaxy S24 you’ll receive the 256 GB model right through the range to those buying the 512 GB model of the Galaxy S24 Ultra receiving the 1TB model. You can view it as a double your memory or a discount on the models with more storage; either way, it's an enticing option for those on a budget.
Then you have the bonus accessories. Samsung is expected to offer every Galaxy S24 buyer a discount on the Galaxy Buds Fan Edition wireless buds and Galaxy Watch smartwatches. The latest Buds FE were launched late last year alongside the Galaxy S23 FE smartphone, offering active noise cancellation and a transparency mode for $99. The Galaxy Watch 6 was launched in the summer of 2023 with improved battery life, slimmer bezels, and WearOS 4 for $299.
It remains to be seen which peripherals will be offered with which phones and how much discount will be offered. For comparison, Google offered a free set of Pixel Buds Pro for those pre-ordering the Pixel 8 smartphone and a free Pixel Watch 2 for those pre-ordering the Pixel 8 Pro.
Finally, you have the exclusive models available only through Samsung’s website.
Samsung will have a wide range of colors across the S24 portfolio, but some will only be available through the website. Those looking for the highest specced Galaxy S24 Ultra must order through Samsung’s website if, as expected, the 1 TB storage option will only be available online.
Recent leaks on the potential European pricing suggest that the Galaxy S24 and S24+ will be marginally cheaper than equivalent S23 models. At the same time, the Galaxy S24 Ultra will be more expensive than last year’s Galaxy S23 Ultra.